GLOBAL GOVERNMENT RELATIONS: WHAT DOES IT ENTAIL?

Global Government Relations (GGR) is about the establishment, operation and management of political and stakeholder relationships in any country of the world.

It entails:

• Identifying and building relationships with key government authorities for long-term regulatory compliance strategies to influence actions, support business growth and policies to achieve business objectives while protecting interests.
• Building positive relationships by establishing government networks, targeted contact programmes, identifying opportunities to support government initiatives, and sector-specific 'marketing' delegations and event organization.
• Monitoring the regulatory, legislative and political environment at national and regional level.
• Advising on administrative matters such as licensing, procurement and tendering activity.

Reputation Management

1. Protecting and promoting clients' brand equity.
2. Strategic communications solutions to impact business performance in a positive, meaningful and measurable manner.
3. Helping shape and strengthen external perceptions and assist to communicate core messages to priority audiences, including government, public and priavte sector audiences globally.
4. Positioning clients as premium industry players through high-visibility positions in regional forums and institutions, and creatinga voice in the regional discourse for industry.

Crisis Management

1. Focusing on prevention and mitigation and supporting clients in times of specific and sudden concern.
2. Providing an unparallel crisis management operation drawing on relevant sector-specific expertise to support clients in the face of critical political and media attention.
3. Developing response strategies including media trained spokespersons, media strategies and statements as well as contingency plans.
4. Assisting clients to meticulously and effectively communicate key facts and simplify complex messages, to resonate with relevant stakeholders including consumers, shareholders and regulators.

Political Monitoring and Analysis

1. Empowering businesses and stakeholders in the regional environment.
2. Helping clients understand the public perceptions of theirb business and relevant issues.
3. Keeping clients 'in-the-know' with developments and emerging trends which could impact their regional business.
4. Monitoring relevant policy, political, and regulatory developments, intervening and advocating with relevant stakeholders and governments.

Government Positioning

1. Promoting government reputation.
2. Identifying priority international opinion-shaping and decision-making audiences and developing comprehensive communications plan to address each audience.
3. Designing and implementing comprehensive contact networks, securing key partnerships and building effective communication platforms for government.
4. Shaping, promoting and communicating governments' core economic, political and cultural messages, and leveraging regional and global institutions.

Media Relations

1. Tapping into the power of regional and global media.
2. Delivering robust media strategies to effectively communicate stakeholder messages and generate desired media (e.g., press relations, op-ed placement).
3. Utilizing extensive global media contacts to identify and organize programmes to engage key journalists and media outlets to promote key communications.

Contact and Relationship Building

1. Accelerating clients' business and public sector objectives.
2. Proactive communications, building trust with policymakers' key to business and industry, helping develop a voice and role in setting the regional agenda.
3. Local expertise, market knowledge, and connections to people who matter, helping clients build relationships with policymakers that can deliver valuable business outcomes.