SAMPLE GR COURSE OUTLINE

Delivered over 5 days

Creating a government relations strategy

• Understanding the principles of government relations
• Creating a government relations strategy
• Stakeholder analysis and management in government relations
• Understanding and mapping your GR and political landscapes  

Advocacy, messaging and positioning

• Messaging for government audiences 
• Positioning your organisation and its business goals effectively with stakeholders
• Using proof and persuasion to drive your messaging 
• Leveraging communication channels for a GR programme 

Implementing a GR and lobbying campaign

• Understanding the dynamics of political jurisdictions to maximise results
• Using different lobbying programme frameworks for your campaign
• Utilising the best tools and tactics to engage with stakeholders

Engaging with government officials

• Identifying and understanding your targets: getting to the right people within government
• Managing the dynamics of your relationship with government officials
• Developing the right communications collateral for meetings with government officials

Using the media to influence policy

• Aligning communications activities with GR programmes 
• Creative PR tools and tactics to generate publicity 
• Building relationships with journalists to secure press coverage for your GR  initiatives 

Learning Outcomes

• Mapping out the power structures that determine your organisation’s prospects
• Identifying how, where and when to engage in the policy and legislative process
• Developing an issues and stakeholder management plan for GR
• Mastering and executing the main GR and lobbying techniques
• Developing a lobbying strategy that integrates GR activity in support of your business strategy
• Conducting meetings with high-level government officials
• Building a lobbying campaign designed to shape your policy and legislative environment
• Engaging with the news media and harnessing their influential power as part of a lobbying campaign
• Conducting lobbying online using the main social media tools and platforms