SOFT POWER 30 2017

Source: Annual Index published by Portland Communications and the USC Center on Public Diplomacy

Developing and delivering effective foreign policy is growing in complexity. Precipitated by the shift in power from states to networks, exacerbated by the rapid change in technology and compounded by fiscal constraints, governments and their diplomats must adapt if they wish to succeed in this challenging environment.

More than ever, success depends on the ability to attract, build, and mobilise networks of actors to work collaboratively. Those countries with the ability to do so will be the ones driving change and shaping global events in the future.

In this new context, soft power – the ability to achieve objectives through attraction and persuasion – is crucial to the effective conduct of foreign policy.

  1. France
  2. UK
  3. USA
  4. Germany
  5. Canada
  6. Japan
  7. Switzerland
  8. Australia
  9. Sweden
  10. Netherlands
  11. Denmark
  12. Norway
  13. Italy
  14. Austria
  15. Spain
  16. Belgium
  17. Finland
  18. New Zealand
  19. Ireland
  20. Singapore
  21. South Korea
  22. Portugal
  23. Greece
  24. Poland
  25. China
  26. Russian Federation
  27. Czech Republic
  28. Hungary
  29. Brazil
  30. Turkey

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