CATEGORIZING PUBLIC POLICY ADVOCACY SERVICES

AALEP distinguishes 7 broad categories of services provided under the Public Policy Advocacy umbrella. 81 Specific Services are here unnder referenced. 

1. Political Intelligence
2. Monitoring
3. Lobbying and Influencing
4. Communication
5. Research 
6. Consulting
7. Training

1. POLITICAL INTELLIGENCE SERVICES (7)

• Analysis of the political, economic and social environment of professional sectors or enterprises
• Economic intelligence
• Economic support
• Legislative analysis and support
• Legislative and regulatory audit
• Political and institutional environment audit
• Political mapping and alliance schemes

2. MONITORING SERVICES (5)

• Media monitoring (National and EU)
• Monitoring of the legislative and regulatory evolution at the sectoral or transversal level, analysis of these evolutions and their consequences
• Online and Offline monitoring and normative analysis
• Political, legislative and regulatory monitoring (National and EU level)
• Strategic monitoring (Image, Reputation)

3. LOBBYING AND INFLUENCING SERVICES (24)

• Argumentation and amendments proposals
• Assistance in positioning to European decision-makers
• Coalition building and Coalition magement
• Conception of grassroots and eCampaigns
• Conception of positioning strategies
• Contact programme with elected officials and decision-makers
• Counsel in lobbying strategy
• Creation of allied coalitions
• Dialogue with stakeholders
• Direct lobbying actions (Meetings)
• Draft or argumentation (position paper, white paper, studies, information letters, Q&A etc. )
• Elaboration and implementation of lobbying strategies
• Elaboration of lobbying tools
• Establishment and management of ad-hoc associations
• Establishment and management of work groups
• Establishment, management and coordination of expert groups
• Government and parliamentary relations
• Indirect lobbying actions (Media, Coalitions, Think Tanks)
• Legislative interventions
• Lobbying action programme in Brussels, at national level and regions
• Lobbying campaigns (National and EU)
• Lobbying strategies
• Organisation of breakfasts, diners, symposiums with elected officials
• Organisation of high level meetings

4. COMMUNICATION SERVICES (22)

• Communication strategy
• Coordination of press relations/public relations actions
• Corporate communication
• Corporate communication campaigns
• Crisis communication and management
• Definition of identity and promotion of corporate image
• Digital communication
• E-Reputation
• Implementation, mobilisation and management of influence strategies on the Internet (websites, blogs, social networks)
• Influence communication
• Institutional communication
• Internal communication
• Media relations
• Opinion surveys and Image barometre
• Press relations
• Public relations
• Relations with NGOs
• Relations with professional organisations and trade unions
• Reputation management
• Social media
• Stakeholder relations
• Strategic communication

5. RESEARCH SERVICES (3)

• Impact studies
• Research of information on European Challenges
• Sectorial analyses

6. CONSULTING SERVICES (17)

• Association management
• Coaching
• Counsel for the participation in R&D public programmes
• Counsel in public affairs
• Counsel in strategy and Coordination of different aspects of strategy
• Counsel on specific procedures (Competition, State Subsidies, Restructuration)
• Counsel to enterprises or organisations in their relations with public authorities
• Development of institutional strategies
• Institutional assistance for commercial development
• Institutional event
• Institutional Partnerships management
• Institutional Support of Enterprises’ projects
• Organisation of the Public Affairs Function in-House
• Political support for competition cases
• Public tenders and requests for proposal
• Search of funds and partners
• Strategic counsel on campaigns

7. TRAININGSERVICES (3)

• Training of Spokes Persons and Scenario
• Training of staff in public policy advocacy
• Continuous professional development