COUNTRY BRAND INDEX-EU COUNTRIES

The Country Brand Index (CBI) provides a global study of country brands. It measures and ranks global perceptions around the world's nations from their culture, to their industries, to their economic vitality and public policy initiatives. The basic elements of a country's brand strength are its Value System (political freedom, environmental friendliness, stable legal environment, tolerance, freedom of speech); Quality of Life (education system, healthcare system, standard of living, safety, job opportunity, most like to live in); Good for Business (investment climate, advanced technology, regulatory environment, skilled workforce); Heritage and Culture (history, arts and culture, authenticity, natural beauty); Tourism (value for money, attractions, resorts and lodging options, food).

Herebelow is the ranking of EU member states out of 118 countries in 2012

1. Sweden  4
2. Germany 7
3. Finland  9
4. United Kingdom 11
5. Denmark 12
6. France 13
7. Italy 15
8. Austria 17
9. Netherlands 18
10. Spain 19
11. Ireland 21
12. Belgium 31
13. Portugal 32
14. Malta 38
15. Greece 39
16. Croatia 41
17. Czech Republic 44
18. Cyprus 47
19. Estonia 56
20. Slovenia 63
21. Hungary 65
22. Slovakia 73
23. Poland 75
24. Bulgaria 79
25. Romania 100