Constituency Involvement

The organization:

  • Has a clearly-defined core constituency (i.e. a group of individuals and/or organizations that it feels accountable for actions)
  • Involves its constituency in the development of its issue priorities and lobbying objectives.
  • Obtain input from its constituents on its mobilization activities through strategies such as convening planning strategies, conducting surveys, and using action committees.
  • Has procedures through whicvh its constituency holds it accountable.
  • Increases the involvement of its core constituency, particularly those people affected by the issues, across a number of policy issue priorities.

Network Building

The organization:

  • Has a network of individuals and organizations interested in and willing to take coordinated action to address issues affecting its constituents.
  • Communicates regularly with its network to share information on progress and key issues.
  • Periodically engage in activities to reach out to and expand its network. This builds the network to include a range of individuals and organizations with a shared commitment to its constituency or core issue.
  • Conducts one or more formal activities each year to educate and engage its network about issues affecting its constituency.
  • Strategically builds its network to engage those likely to have an impact on policies affecting its constituency.
  • Regularly communiactes with its network through e-mail, newsletters, meetings, or other means.
  • Uses mobilization activities to promote diversity, tolerance, and understanding.
  • Monitors actions taken by network members in response to its request for action.
  • Periodically asks its network to take specific action in support of its issue priorities and lobbying objectives.
  • Regularly provides formal activities to educate and build the lobbying acpacity of its network, using approaches such as skills training and/or leadership development and provides training based on needs articulated by its networK.
  • Successfully mobilizes its network and other interested individuals and organizations to take advantage of unexpected events bringing attention to its core public policy issues.

Coalition Building

The organization:

  • Understands the definition of, types of, and strategies for building coalitions.
  • Regularly identifies other organizations working toward the same goals and meets with them to share information and avoid duplication of effort.
  • Conducts a strategic assessment of whether, when, and with whom itv should collaborate in order to advance its goals, before becoming part of a coalition or alliance.
  • Participates in coalitions that can help advance its goals.
  • Has a clear understanding about which coalitions and issues it will choose to lead and in which coalitions it will play a supporting role.
  • Plays a lead role in starting and building coalitions that can help advance strategic objectives.
  • Reaches out to a broad array of groups and sectors by building allaince and coalitions.


The organization:

  • Has established communication procedures and infrastructure necessary to mobilize its network in a timely and startegic fashion.
  • Uses multiple strategies for alerting and mobilizing its network.
  • Has a mobilization plan with objectives, targeted groups, timelines, and strategies fo reaching diverse individuals and organizations.
  • Uses mobilization activities to promote diversity, tolerance, and understanding.
  • Provides constituents with resources and ready-made materials to take serious action on specific bills or proposals.

Media Lobbying

The organization:

  • Has media spokespersons.
  • Provides media training for staff and board members who are involved in its media activities.
  • Has written policies and procedures that guides its media work.
  • Monitors media coverage of issues affecting its major issue areas, and identifies trends in coverage.
  • Identifies opportunities for placement of stories about key issues and the impact of policy decisions on those issues.
  • Maintains strong relationships with key personnel in both print and broadcast media and works to become familiar with reporters, editors and producers.
  • Is respected as a credible source by the media and is regularly contacted for information about its important issues.
  • Disseminates news releases for major events and reports, and constantly follow-up with phone calls and e-mail messages.
  • Uses a variety of methods and vehicles to attract electronic and print media coverage of its issues.
  • Facilitates media use of its information and materials by adapting them for easy use and dissemination (e.g. adapting material to press agencies style guide)
  • Frames its media message to take advantage of breaking news stories, supportive data, and timely information on public opinion.
  • Provides a 'local angle' to data and a 'human story' enmeshed in a policy framework for the media.
  • Influences regular press coverage on its key issue priorities, demonstrated through quotes and issue stances reflecting its view.

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