Reputation impacts and influences a country's stakeholders worldwide. When people trust, admire and have a good feeling  about a country, not only are they more likely to recommend key supportive behaviours to others, people are also likely to give a nation the benefit of the doubt in a time of crisis. There is a strong pattern between reputation and support.

In some cases a single catastrophic event can fundamentally damage a country's reputation. Political leadership on the world stage is only one of many reputation drivers. Individuals who accept public offices must understand the sobriety, personal discipline, sense of measure and honour that comes with the function. They must serve as a strong morale example.

When their behaviour causes damage to their country's reputation, a long recovery time is required to rebuild what has been lost.    

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