THE SOFT POWER 30

2019 Results

Source: Portland. Score in parenthesis

  1. France: (80.28)
  2. United Kingdom: (79.47)
  3. Germany: (78.62)
  4. Sweden: (77.41)
  5. USA (77.40)
  6. Switzerland: (77.04)
  7. Canada: (75.89)
  8. Japan: (75.71)
  9. Australia: (73.16)
  10. Netherlands: (72.03)
  11. Italy: (71.58)
  12. Norway: (71.07)
  13. Spain: (71.05)
  14. Denmark: (68.86)
  15. Finland: (68.35)
  16. Austria: (67.98)
  17. New Zealand: (67.45)
  18. Belgium: (67.17)
  19. South Korea: (63.00)
  20. Ireland: (62.91)
  21. Singapore: (61.51)
  22. Portugal: (59.28)
  23. Poland: (55.16)
  24. Czech Republic: (54.35)
  25. Greece: (53.74)
  26. Brazil: (51.34)
  27. China: (51.25)
  28. Hungary: (50.39)
  29. Turkey: (49.70)
  30. Russian Federation: (48.64) 

 

The Soft Power 30 Index is based on the following:

  1. Digital: A country's infrastructure and its capabilities in digital diplomacy
  2. Culture: The global reach and appeal of a nation's cultural outputs, both pop-culture and high culture.
  3. Enterprise: The attractiveness of a country's economic model, business friendliness, and capacity for innovation.
  4. Education: The level of business capaital in a country, contribution to scholarship and attractiveness to international students.
  5. Engagement: The strength of a country's diplomatic net work and its contribution to global engagement and development
  6. Government: Commitment to freedom, human rights and democracy and the quality of political institutions
  7. Polling: Worldwide polling data

 

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