WHAT CAN BE TAUGHT IN LOBBYING/PUBLIC POLICY ADVOCACY : 2. COMMUNICATION AND MESSAGING SKILLS

Lobbying/ublic Policy Advocacy is not only about being a trusted provider of information; it is also about formulating and delivering effective messages. Those who win political conflicts are the ones who do the best job at framing issues, presenting them to lawmakers and the public in ways that appear sensible and consistent with broadly held social values. As communities become ever more crowded with advocates, effective framing and messaging is an increasingly crucial skill to have.