GOVERNMENT RELATIONS POSITIONING

GOVERNMENT RELATIONS POSITIONING, COALITIONS AND MEASURING SUCCESS

When setting strategic direction, an association examines trends and issues in the external environment to consider potential impacts. One key external environment area reviewed is the political sector. Political trends and issues can affect the way an association and its members do business, practice, and/or provide valuable services to communities, organizations and individuals. Most associations are involved with one or more levels of government beyond statutory reporting.

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