CHANGING THE PERCEPTION OF LOBBYING

CHANGING THE PERCEPTION OF LOBBYING

Lobbying is not a well-known activity. The awareness of the driving forces of democracy and the daily life of the legislative sphere is low. When individuals are confronted with lobbying, they usually have a bad perception of what this is about. Lobbying has a very bad reputation and the concept is frequently associated with words such as manipulation, corruption, bribery, and so on. The rare occasions the public hear about lobbying is in the media. There is crisis everywhere and scandals sell so media rather pick up on bad stories concerning lobbyists instead of good ones.

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