DESTINATION MARKETING ORGANIZATIONS (DMOs) IN THE EU

Destination Marketing Organizations (DMOs) or Convention and Visitors Bureau (CVB) are organizations that promotes a town, city, region, or country in order to increase the number of visitors. It promotes the development and marketing of a destination, focusing on convention sales, tourism marketing, and services. DMOs are the most important tourism marketing organizations in their respective tourist destinations, as they are directly responsible for the long term development and marketing the destination brand through travel and tourism "product awareness" to visitors.