THE WORLD’S TOP 20 SOFT POWER NATIONS IN 2023

The Global Soft Power Index incorporates a broad range of measures, which in combination provide a balanced and holistic assessment of nation’s presence, reputation and impact on the world stage. These include familiarity, influence and reputation as well as performance on eight soft power pillars, including

1. Business & trade
2. Governance
3. International Relations
4. Culture & Heritage
5. Media & Communications
6. Education & Science
7. People & Values
8. Sustainable Future

Ranking and Score

1. United States of America 74.8
2. United Kingdom 67.3
3. Germany 65.8
4. Japan 65.2
5. China 65
6. France 62.4
7. Canada 60.7
8. Switzerland 58.5
9. Italy 56.6
10. United Arab Emirates 55.2
11. Sweden 55.1
12. Spain 54.9
13. Russia 54.8
14. Australia 54.6
15. South Korea 53.9
16. Netherlands 53.7
17. Norway 52.6
18. Denmark 51.8
19. Saudi Arabia 51.3
20. Belgium 51.2