The public's unhappiness with official Washington has reached new heights, according to a new NBC News-Wall Street Journal poll. A whopping 83 percent of Americans disapprove of Congress' job performance, an all-time high in the survey's history. And nearly six-in-10 voters (57%) say they'd vote to replace every single member of Congress if they had such an option on their ballot, another all-time high.

Besides European interest groups, national trade associations groups also lobby actively in Brussels. For national trade associations , there are two alternatives.  They either approach their  national politicians or parties that represent their interests in Brussels or they engage directly in public policy advocacy. They may also form alliances to bundle their interests. By pooling resources, national trade associations may share and coordinate information, contacts and political positions effectively. In addition, they may manage to create broad coalitions.

Unemployment hits record high unemployment across the Eurozone at 12.2% leaving nearly 20 million people out of work. The figure in parenthesis shows the percentage of unemployed among people under 25 years of age. 1 in 4 Europeans who want work cannot find a job. Rocketing unemployment particularly among the young may feel resentment against the Europ, and result in grave social consequences. Citizens may turn their backs on Europe and the constrction of the European project.

In order to evaluate the efficiency of your trade association’s public policy advocacy, the following seven categories are considered: 1. Location-Resources-Mandate;  2. Infrastructure and Legislative Monitoring;  3. Networks;  4. Interaction between the Secretariat and the Members; 5. Communication;  6. Influence-Public Policy Advocacy and 7. Public Policy Advocacy Structure.  There are a total of 63 questions.

Even if the position taken by public policy advocates is based on excellent research, as it often is, the equally-necessary work of translating this research into relevant, constructive and realistic policy options is not often done – in part because governments themselves are hardly ever entirely open about the parameters of decision making, even if they know themselves. Everyone, to some extent, is fumbling in the dark.

As of July 13 2013, our website (aalep.eu)  is currently ranked #18,823,895 in the World among over 30 million websites based on Alexa Traffic Ranking.

What is remarkable, however, is that we’ve attained a traffic rank of 3,245 among users in Belgium, where 94% of our audience is located. And among Brussels users the site is relatively popular since it is ranked 652.

Public Policy Advocacy is any effort to in influence public policy by providing information, speaking to decision makers, demonstrating benefits for policy change and other such activities that encourage the adoption of the desired policy change. Public Policy Advocacy requires organization, information, preparation and communication. Public Policy Advocates research and analyze proposed laws, rules, policies or regulations; monitor developments; attend hearings; furnish periodic updates; educate policymakers, staff, and colleagues, and work with other interested parties.

Public policy advocacy plays a vital role in promoting effective representative government. By providing focused expertise and analysis to help public officials make informed decisions public policy advocates sustain and advance the policy process. The most basic function of the public policy advocate is to educate by providing information, and it is axiomatic that legislators benefit when they can consider information from a broad range of interested parties.

Meeting with and communicating with government officials usually represent only a small portion of a public policy advocate’s time. A far greater portion of time is generally devoted to other aspects of preparation: researching and analyzing legislation or regulatory proposals, monitoring and reporting on developments, attending parliamentary or regulatory hearings, working with coalitions interested in the same issues, developing strategy and evaluating tactics, and communicating with clients about the implications of various policies, proposals, and developments.

Communication is strategic when it is completely consistent with a corporation’s mission, vision, values and is able to enhance the strategic positioning and competitiveness of the organisation. The most important concept to understand in relation to communication strategy is that communication should be seen from the audience’s perspective. Strategic communication must be clear, true, repeated, consistent and delivered with passion.