Submitted by christian on Sat, 08/15/2015 - 09:34
Tourism destinations need public relations professionals that can manage media relationships, news coverage, crisis management, and more. As most leisure travel is consumer-driven, it is critical that your destination emerge as a top choice that comes to mind when consumers are making their travel decisions. Public relations activity is a powerful and cost effective way to promote a destination to targeted worldwide audiences. Editorial coverage generated by public relations activity is a valuable mechanism. It can position a destination as a desirable, not-to-be missed experience.
